DEMOfall 09 Conference Agenda

Monday September 21, 2009
11:00 a.m. to 6:30 p.m. Registration & Information Desk Open
Bayview Foyer
5:30 p.m. to 6:30 p.m. Welcome Reception
The Lanai
Welcome to DEMOfall 09! Come relax, enjoy a beverage and re-acquaint yourself with colleagues and make new introductions with fellow attendees, demonstrators and members of the press.
7:00 p.m. to 9:00 p.m. CEO and Dealmakers Dinner
sponsored by NVCA (by invitation only)
Mark Heesen, NVCA President and Matt Marshall,DEMO co-executive producer lead a roundtable discussion with leading tech entrepreneurs on, "The good, the bad and the ugly of raising venture capital."

Panelists:
Shanna Tellerman, Chief Executive Officer
Sim Ops Studios (DEMO Alum: Class of DEMOfall 08)
Mike Olson, Entrepreneur and CEO, Cloudera

Tuesday, September 22, 2009
7:00 a.m. to 7:00 p.m. Registration & Information Desk Open
Bayview Foyer
7:30 a.m. to 8:30 a.m. Breakfast
Bayview Foyer
8:30 a.m. to 11:10 a.m. General Session
Grande Ballroom
  Demonstrator and AlphaPitch Presentations
Grande Ballroom
Welcome Remarks, Chris Shipley, Executive Producer, DEMO Conferences
Matt Marshall, Co-Executive Producer, DEMOfall 09
Demonstrator and AlphaPitch Presentations

The moment you've been waiting for. The unveiling of the most promising new products and prototypes of 2009. DEMOfall 09 provides a window into technology's future and introduces you to the people and companies who are paving the way. Each company has been hand-selected and carefully vetted by our executive producers. Hundreds apply - but only the best are invited to participate and launch their product.

  DEMO Judges Recap
Industry experts from the DEMO ecosystem - venture investors, corporate development officers and proven entrepreneurs - will evaluate each demonstrator's onstage launch and overall value proposition in order to determine the two winners of the DEMO Million Dollar Media Prize.

Judges:
Scott L. Kauffman, President & CEO, SourceForge, Inc.
Shervin Pishevar, Co-founder and CEO, SGN
Nirav Tolia, Co-founder and CEO, Fanbase
11:10 a.m. to 2:00 p.m. Demonstration Pavilion Open
The DEMOfall 09 demonstrator class

Pavilion

A secret no longer! Spend time in the demonstrator pavilion enjoying refreshments and meeting with the innovators and technical experts behind the products and ideas featured at DEMOfall 09

12:30 p.m. to 2:00 p.m. Lunch
Pavilion
2:00 p.m. to 5:00 p.m. General Session
Grande Ballroom
  Demonstrator and AlphaPitch Presentations
The debut of product launches and Alphapitch announcements continues!
  DEMO Judges Recap
Industry experts from the DEMO ecosystem - venture investors, corporate development officers and proven entrepreneurs - will evaluate each demonstrator's onstage launch and overall value proposition in order to determine the two winners of the DEMO Million Dollar Media Prize.

Judges
Satish Dharmaraj, Partner, Redpoint Ventures
Omar Hamoui, Founder & CEO, AdMob
Anu Shukla, Founder & CEO, Offerpal Media, Inc.
  Innovation on the Horizon: A Look into Hardware/Software Developments in R&D Labs

Denis Browne, SVP of Imagineering, SAP will speak about work in SAP's labs on a product called "new asset networks." This allows sensor-enabled physical objects appliances in your home, products in a factory and cars in a city to talk to one another, to people or to computers. This communication includes in a software layer, so data can be integrated within enterprise software solutions.

Aaron Getz, Product Unit Manager, Microsoft Tag will reveal the latest developments with Microsoft's Tag system. This innovation lets you take a picture of a barcode with your mobile phone, and it instantly connects you to information about that barcode. But now Microsoft is moving beyond barcodes, and the company will talk about these new developments on the horizon.

5:00 p.m. to 7:00 p.m. Networking Reception in the Demonstrator Pavilion
Pavilion
7:00 p.m. to 9:00 p.m. Networking Dinners

Join fellow attendees for dinner and enjoy the beautiful waterfront area of San Diego. The DEMO team is available to help facilitate dinner with fellow participants. Stop by the registration desk and choose from a select group of area restaurants available. Costs associated with the dinners are the responsibility of each individual.

9:00 p.m. to 11:00 p.m. DEMO After Dark: Jam Session and Networking Lounge
Harbors Edge

The ever-popular DEMO Jam Session returns to DEMOfall! Bring your instrument and vocal talent and join Barry Rosenbaum from Blue Note Capital and his band up on stage. The Jam Session is sponsored by DEMO alum, Cc: Betty, Inc (DEMO class of Spring 2009) and CEO Michael Cerda who will play bass.

Cool Cocktails. Late Night Nibbles. Casual Connections. This is a great opportunity to continue networking with press, attendees and demonstrators, share your views on the day's demonstrations and look ahead to another full day of DEMO. Come to the Harbor's Edge for your favorite cocktail or choose from a special selection we'll have available to you. Sponsored by Porter Novelli.

Wednesday, September 23, 2009
7:00 a.m. to 4:30 p.m. Registration & Information Desk Open
Bayview Foyer
7:30 a.m. to 8:30 a.m. Breakfast
West Foyer
8:30 a.m. to 10:30 a.m. General Session
Grande Ballroom
Welcome Back, Chris Shipley, Executive Producer, DEMO Conferences
Matt Marshall, Co-Executive Producer
  Demonstrator and AlphaPitch Presentations
The debut of product launches and Alphapitch announcements continues!
  DEMO Judges Recap

Industry experts from the DEMO ecosystem - venture investors, corporate development officers and proven entrepreneurs - will evaluate each demonstrator's onstage launch and overall value proposition in order to determine the two winners of the DEMO Larry M. Augustin, CEO, SugarCRM, Inc.

Russell Fradin, President, Adify
Mark Pincus, Founder & CEO, Zynga
10:30 a.m. to 11:00 a.m. Networking Refreshment Break
Bayview Foyer
  Innovation on the Horizon: A Look into Search Developments in R&D Labs

An insider's look into the research facilities and R&D labs of technology leaders. You'll hear more about new development in "Search".

Donna Dubinsky, Founder, CEO, Board Chair, Numenta
Rob Haitani, Chief Product Officer, Vitamin D, Inc.
Dick Lyon, Research Scientist, Google
  DEMO Judges Recap

Industry experts from the DEMO ecosystem - venture investors, corporate development officers and proven entrepreneurs - will evaluate each demonstrator's onstage launch and overall value proposition in order to determine the two winners of the DEMO Million Dollar Media Prize.

Johnny Gilmore, SVP & GM, Sling Media
Philip Sanderson, Managing Director, IDG Ventures
Jennifer Zeszut, CEO, Scout Labs
1:15 a.m. to 3:00 p.m. Demonstration Pavilion Open & Lunch Served
Pavilion
3:00 p.m. to 5:00 p.m. General Session
Grande Ballroom

DEMO Award Ceremonies & Dessert

During this all-star awards ceremony, we will recognize the best of the DEMOfall 09 demonstrator class as well as honor notable DEMO alumni for their significant contributions in the areas of innovation and technology.

  Lifetime Achievement Awards and Town Hall
Grande Ballroom

Having produced 24 DEMO conferences in 13 years, Chris Shipley has helped introduce leading-edge products to the world. To celebrate her incredible leadership of DEMO, we are honoring some of the most memorable innovators at DEMOfall.

Award recipients will take the stage and participate in an engaging, lively Town Hall session. Attendees will have an opportunity to hear from and pose questions to this group of world-reknowned innovators on industry direction, best practices and the impact of their DEMO launch on their product and careers.

Lifetime Achievement Awards, featuring:

  • Shai Agassi, Founder, TopTier Software, currently Founder and CEO, Better Place
  • Marc Benioff, Chairman and CEO, salesforce.com
  • Donna Dubinsky, Founder, CEO & Board Chair, Numenta
  • Jeff Hawkins, Founder, Numenta
  • Subrah Iyar, Founder and former CEO, WebEx
  • Keng Lim, Founder, Chairman and CEO, NextLabs
  • Kevin Lynch, Chief Technology Officer, Senior Vice President, Experience & Technology Organization, Adobe Systems
  • Andy Rubin, Co-founder, Danger Inc., currently Vice President, Engineering, Google
  • Mike Cassidy, Co-founder, Xfire, currently Co-founder & CEO, Ruba.com
  • Diane Greene, Co-founder, VMware
  • Colin Angle, Chairman, CEO and Co-founder, iRobot
  • Helen Greiner, Co-founder, iRobot, currently Founder, The Droid Works
  • Teresa Meng, Founder, Atheros Communications, currently Reid Weaver Dennis Professor of Electrical Engineering at Stanford University
  • Ben Trott, Founder & CTO, Six Apart
  • Mena Trott, Founder & President, Six Apart
  Chris Shipley & Matt Marshall announce the DEMOgod™ awards
  People’s Choice Awards
IDG Million Dollar Media Prize Announcement
Chris Shipley & Matt Marshall announce the winners of the $1M IDG Media Prize
5:00 p.m. to 6:00 p.m. Demonstration Pavilion Wrap Party
Pavilion

*agenda subject to change

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