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Phreesia, Inc.

Phreesia

Conference
DEMOfall 07
Market Segment
Enabling Technology
Funding Details
Series A: $3 million from HLM Ventures, Long River Ventures and Village Ventures.
Competitors
No direct competitors at this time. Secondary competitors use alternative, non-interactive, methods such as magazines in doctor’s waiting rooms and patient clipboard registration and check-in forms.
Product Description
Phreesia brings the doctor’s waiting room into the 21st century by automating patient check-in. Replacing the traditional patient clipboard with a swipe-card enabled wireless touch-screen, PhreesiaPad, significantly improves the patient experience. By dynamically generating questions, Phreesia ensures 100% legible comprehensive documentation, increases the quality of the patient-clinician dialogue and provides personalized educational content. Phreesia’s free solution was designed to preserve physician workflow, protect patient privacy and facilitate interoperability with leading healthcare applications.
Market Opportunity
Pharmaceutical direct-to-consumer advertising reached approximately $6 billion in 2006. Phreesia’s primary revenue source is derived from delivering contextual interactive information direct-to-patients (DTP) in the physician’s waiting room. DTP at point-of-care is one of the fastest growing healthcare marketing channels and most effective ways to enhance medication adherence and persistence.
DEMO Says
This product is a triple win. Doctors capture more and accurate intake information to better treat their patients and file insurance claims. Patients get valuable health information at the greatest point ot impact. Pharma companies see greater compliance to prescription protocols, meaning increased sales. Phreesia is a clever combination of technology, information, and opportunity that serves a greater good.
Contact
Felicia D. Bompane
fbompane@phreesia.com
Company Address
110 East 23rd St., Suite 400
New York, NY 10010
Primary Phone
646-502-8851
Primary Fax
646-607-1776
URL
www.phreesia.com
Corporate Officers
Chaim Indig, President & CEO Evan Roberts, CTO

Phreesia to hire "at least" 50 local staff
Ottawa Business Journal ~ 05/14/2009
New York City-based tech firm Phreesia Inc. is set to hire "at least" 50 people for the Ottawa...Read More

Phreesia Works With Osteoporosis Experts to Expand its Measurement Guided Care Program
Lexdon ~ 04/30/2009
Initiative utilizes Phreesia's electronic patient check-in system to enhance management of...Read More

Phreesia Secures $11.6 M Series C Funding Led by BlueCross BlueShield Venture Partners and...
Newstin ~ 02/25/2009
Tuesday February 17, 11:10 am ET NEW YORK--(BUSINESS WIRE)--Phreesia, the Patient Check-In...Read More

Webware Radar: WeddingBook launches directory, drama ensues
Patos.pl ~ 02/18/2009
Also: Synchronica has launched a new service that will push social networking and news updates...Read More

Phreesia gets healthy $11.6M investment
Ottawa Business Journal ~ 02/18/2009
Automated patient check-in technology maker Phreesia has raised $11.6 million in a series-C...Read More

Phreesia Raises $11.6 Million
DealBook - New York Times Blog ~ 02/18/2009
Phreesia, maker of electronic tablets to replace those pesky intake clipboards in doctor office...Read More

Phreesia raises $11.6M to make waiting-room clipboards obsolete - NYTimes.com
The New York Times ~ 02/18/2009
Phreesia, maker of electronic tablets to replace those pesky intake clipboards in doctor office...Read More

Podcast: Blues VC fund invests in Phreesia
The Health Care Blog ~ 02/18/2009
Ive been following Phreesia since it was two guys in an apartment trying to figure out how to...Read More

Phreesia Secures $11.6 M Series C Funding Led by BlueCross BlueShield Venture Partners and Sandbox Industries ( )
RBC Dain Rauscher Inc. (fka Dain Rausche) ~ 02/17/2009
NEW YORK, Feb 17, 2009 (BUSINESS WIRE) -- Phreesia, the Patient Check-In Company(TM), the leader...Read More

Interview: Blues VC fund invests in Phreesia
Health 2.0 ~ 02/17/2009
Ive been following Phreesia since it was two guys in an apartment trying to figure out how to...Read More

Phreesia Secures $10.25M Series B Funding
The Healthcare Sales & Marketing Network ~ 09/17/2007
Investment from Polaris Venture Partners and HLM Venture Partners Underscores Phenomenal Success...Read More
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