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Apprema, Inc.

Product Name

StarMail and StarPay

Market Segment

Enterprise Software and Services

Funding

Self-funded by founders. Seeking seed round investors.

Competitors

StarMail and StarPay have no direct competitors. Secondary competitors are email, CRM and Web 2.0 applications that don’t integrate with Apprema.

Product Description

Apprema introduces StarMail and StarPay, the industry’s first Web 2.0 collaborative email and payment solution that redefine the influence of communication. Apprema extends the power of the enterprise (its people) directly to the customer. These revolutionary solutions provide enterprises, executives and their teams the ability to build more connected and profitable relationships with customers through proactive multi-tiered correspondence. As a stand-alone solution or integrated with a CRM platform, Apprema breaks through today’s current communication barriers.

Market Opportunity

According to a recent Gartner study, worldwide total revenue for SaaS within the enterprise will surpass $5.1 billion in 2007, a 21% increase from 2006 revenue. IDC estimates that 82 billion emails are sent worldwide every day. Apprema will transform the ROI for users of email, CRM and SaaS communication solutions.

Demo Says

It’s the rare technology that comes out of the gate with a far-reaching solution for both the enterprise and consumers. So rare in fact that we weren’t quite sure what to do with Apprema after our first meeting. On the one hand, you have a collaborative email solution that introduces a whole new ease-of-use level to sales and channel management. With top-tier retail partnerships and a creative design approach, the days of hastily written sales call follow-ups are gone. On the consumer side, you get a streamlined and super-easy way to go in on that gift for Mom or the new parent at the office. In the end, we decided that the road ahead for Apprema is wide-open; in which direction they go is up to the market.