Mercora, Inc.

Conference: DEMOfall 06
Market Segment: Consumer
Funding Details: Mercora is a privately-held, venture-backed software company based in Santa Clara, California. In January 2005, Mercora announced that it raised over $5 million in Series B funding from leading venture capital firm Norwest Venture Partners (NVP). Mercora is currently in the process of raising a $15m Series C.
Competitors: No direct competitors. Secondary competitors include Apple and Microsoft.
Product Description: MERCORA, the leading social music radio network, will be previewing the “M”. Mercora M transforms any 3G-enabled Smartphone into a high fidelity, wireless music player. The M features over 100,000 digital radio stations that are searchable by genre, style and artist, over-the-air access to users’ music libraries and socially connected listening with up to five friends and family members. The M delivers all this in brilliant CD-quality sound, optimized for even the most congested 3G networks.
Market Opportunity: Worldwide mobile music revenues will reach $14 billion in 2011, according to a report from U.K.-based Juniper Research. "...As 3G usage gathers pace, the mobile music market is preparing to enter a new growth phase," said Juniper research director Bruce Gibson.
DEMO Says: Mercora brings streaming and mobility together in a seamless system that supports discovery and legal music sharing over the air to mobile phones. The M is the future of digital music.

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