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Trend Micro, Inc.

Trend Micro BASE

Conference
DEMOfall 06
Market Segment
IT management and infrastructure
Funding Details
Publicly traded: Tokyo Stock Exchange (4704), Nasdaq (TMIC)
Competitors
Simplicita
Product Description
The breakthrough technology of trend Micro behavioral Analysis Security Engine (BASE) powers the security industry’s first service that detects, quarantines and can optionally remediate botnets without customer intervention. by analyzing aggregated ISP network information for aberrant behavior, trend Micro BASE enables service providers to protect their customers against botnets, which are a major vehicle for spyware, click fraud, pharming, phishing, spamming and distributed denial-of-service attacks.
Market Opportunity
Botnets are a prime contributor to the rise in crimeware, an underground market the FBI recently estimated as having extracted $67.2 billion from the U.S. economy in 2005. Trend Micro contends that enabling ISPs to offer customers crimeware protection represents a $10 billion market opportunity by 2010.
DEMO Says
If we think too long about the bad guys lurking around and working the Internet for criminal gain, we’d be likely to shut down our email and unplug our networks. Better not to think about it, to throw up some modest protection and to hope for the best. Trend Micro brings much more than hope to the game. The impressive technology in its BASE security service takes the battle to the source in order to protect systems from dangerous bots and malicious spyware. BASE identifies the bad guys before they can wreak damage to your system, your reputation and your identity.
Contact
Mike Haro
mike_haro@trendmicro.com
Company Address
10101 N. De Anza Blvd.
Cupertino, CA 95014
Primary Phone
408-257-1500
Primary Fax
408-257-2003
URL
www.trendmicro.com
Corporate Officers
Steve Chang - Chairman & Founder, Eva Chen - CEO & Co-founder, Mahendra Negi - CFO, Jenny Chang - Executive Vice President & Co-founder

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