DEMO.com > Pinyadda, Inc.

Pinyadda, Inc.

Conference: DEMOfall 09
Market Segment: Consumer Software and Services
Funding Amount: $100,001-$500,000
Funding Round: Angel
Funding Details: Raised $250,000 from an angel investor. Our angel is John Garbarino, CEO of Freedom Eldercare.
Competitors: Google Reader, Digg, Twine.
Product Description: Pinyadda users create personalized information networks (Pin) of trusted people and sites from which the system automatically gathers and organizes Web content relating to a users specified interests. By repurposing the social graph solely for information referral and commentary, Pinyadda creates a customized environment for information sharing and interaction. Over time, the system analyzes each users patterns and recommends additional sites and users as potential valuable additions to the users Pin.
Market Opportunity: Pinyaddas positioning at the nexus of information seeking and social media platforms provides for large revenue potential. Social media marketing will reach $3.1 billion in 2014, up from $455 million in 2008, and search marketing will reach $31.5 billion in 2014 (Forrester).
DEMO Says: Pinyadda helps content publishers and consumers get more value from the Web. The start-up boasts a social distribution infrastructure that filters professional digital content in order to deliver value. In an age with limitless content publishers, consumers should welcome this much-needed search refining tool.