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Twirl TV, LLC
Twirl TV
- Conference
- DEMOfall 09
- Market Segment
- Consumer Software and Services
- Funding Amount
- N/A
- Funding Round
- N/A
- Funding Details
- Self-funded.
- Competitors
- Casttv, First on Mars, PrimeTimeRewind
- Product Description
- Twirl TV is a browser gateway that brings the virtual living room to the YouTube on-demand generation via a four-foot social TV experience. Viewers create their own networks of favorite prime-time TV shows across many network websites. Viewers can easily share episodes, see what their TV friends have watched, and even watch together. Viewers shift from Web clicking to media engagement, resulting in longer viewing sessions enabled by Twirl TV.
- Market Opportunity
- The opportunity: 16-24 year olds whose computer serves as their TV. This is a target of 30 million U.S. viewers. Online video viewing is growing from 5 mins/week in 2008 to 25 mins/week in 2012 - a 45% CAGR. Growth is actually higher in our target demo.
- DEMO Says
- We've studied all the efforts to blend broadcast television with Internet distribution and social networks. There are many great ideas but most lack a complete understanding of the broadcast TV ecosystem. Twirl TV is getting it right with a viewing paradigm that works for broadcasters, advertisers, and viewers equally and well. The site manages to avoid the pitfalls of social television and focuses on user engagement beyond simplistic recommendations. It allows advertisers to extend their online buys within a well understood and measurable media framework. Where other Internet TV sites have failed to gain traction across their ecosystem, Twirl TV has solved for key issues and is ready to take off.
- Contact
- Barry James Folsom
- barryjames@leenbacktv.com
- Company Address
-
27197 Black Mountain Rd.
Los Altos Hills, CA 94022 - Primary Phone
- 650-400-0600
- URL
- www.twirltv.com
- Officer One
- Barry James Folsom - CEO
