IMMI

SafeGuard Child Seat

Conference
DEMOfall 05
Market Segment
Consumer
Funding Details
Privately Held
Competitors
Dorel, Evenflo, Graco, Britax
Product Description
By applying the best in modern technology, IMMI’s SafeGuard division invented a child seat that is safer, more comfortable and easier to use. With features including an aircraft aluminum frame; a unique five-point retractable harness system; a SmartCore™ Foam headrest that better protects a child’s head in a crash; and patented retractable Posi-LATCH system for easy installment, the SafeGuard Child Seat truly is a revolutionary breakthrough in child safety technology.
Market Opportunity
America alone boasts a $6 billion-a-year baby gear industry (The Washington Post, “Blinging Up Baby,” May 5, 2005)
DEMO Says
Once in a rare while, I exercise “producer’s prerogative” in bringing a product to DEMO, and this is one of those times. While not per se a technology product (although I can imagine future versions laden with high-tech hijinx), a tremendous amount of technology, data analysis and research went into the development of this state-of-the-art child safety seat. And given that this product is one that will save lives, that’s enough of technology angle to bring this product to the DEMO audience.
Contact
Tom Schelonka
Tom.Schelonka@imminet.com
Company Address
18881 US 31 North, PO Box 408
Westfield, IN 46074
Primary Phone
317-896-9531
Primary Fax
317-896-2142
URL
www.safeguardseat.com
Corporate Officers
James R. Anthony, Chairman & Owner; James T. Anthony, CEO; Anthony Schelonka, CFO; Al Lortz, General Manager, CAPE Center

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