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Handmark, Inc.
Handmark - Pocket Express
- Conference
- DEMOmobile 04
- Market Segment
- Funding Details
- Private investors
- Competitors
- Competition comes from a consumer perception that information is free and available from Web portals: MSN, Yahoo, AOL, and others. However, the user experience is slow and incomplete when compared to a smart client application with dedicated wireless content servers.
- Product Description
- Handmark Pocket Express delivers a bundle of seven wireless services. It’s a mobile e-newspaper, plus white and yellow pages, together with a national street-level atlas and driving directions. All these services are tightly integrated with the built-in PIM functions of today’s smart phones, and get even smarter when location-based options are added onto supported devices. The smart client design makes Express much faster than Web browsing with information available even without a wireless connection.
- Market Opportunity
- As cell phones are replaced by smarter handsets and “feature phones” become smarter than current “smart phones,” there will be more than a half-billion new devices sold every year capable of running robust applications. Within the next four years most new handsets will be more powerful than yesterday’s uncon-nected PDAs.
- DEMO Says
- You know when you’ve encountered a customer of Handmark Pocket Express because that person typically pulls out his Treo and gives you a demo of this incredibly rich and useful informa-tion resource. And, also typically, you’re left with a twinge of jealousy because your phone isn’t a Treo and your phone does-n’t support a rich data offering. No more. Handmark this fall rolls out Express — a great example of an outstanding mobile data application — to a range of mobile phone platforms, beginning with the J2ME version here this week.
